— Client

Marco Polo Beach Resort

 Project timeframe: May 2022 – April 2023

Services

Website Development

Goals:

  • Showcase the amenities, features, and services that are available to guests.
  • Offer special deals and promotions, such as discounts for longer stays, seasonal packages, and loyalty programs increasing online reservations over 17%. 
  • Develop a simple and efficient booking process.
  • Highlight the location of the hotel and nearby attractions, such as beaches, parks, and tourist destinations.
  • Establish the hotel’s credibility and reputation through customer reviews.
  • Optimization for all devices, including desktops, laptops, tablets, and smartphones, to ensure a consistent user experience across all platforms.
  • Attract more potential guests from Search Engines and increase the chances of converting them into loyal customers.
Social Media Management

Goals:

  • Increase brand awareness by allowing the hotel reach a wider audience and increase the engagement over 10X using Facebook and Instagram paid ads.
  • Engage with customers and respond to feedback, comments, and questions.
  • Drive traffic to the hotel’s website, leading to increased sales and revenue.
  • Build stronger relationships and foster greater customer loyalty.
  • Provide valuable insights into customer behavior, preferences, and opinions for product development strategies.
  • Improve a company’s reputation, by responding to negative feedback and addressing customer concerns
Graphic Design

Goals:

  • Develop a visual identity that distinguishes the hotel from its competitors and helps customers identify and remember it and developing promotional materials that communicate the hotel’s features, amenities, and services to potential customers.

  • Creating informational materials such as brochures, menus, coupons, maps, in-room information packets that provide guests with important information about the hotel and its surroundings.

Email Marketing

Goals:

  • Grow the subscriber list from 20K to 32K offering incentives, such as exclusive content or discounts, to new subscribers.
  • Promote products and services to existing and potential customers, with increasing sales and revenue.
  • Build Customer Loyalty by providing valuable content, promotions, and personalized offers to encourage repeat business.
  • Enhance Brand Awareness by regularly sending emails to subscribers, businesses to increase brand awareness.
  • Communicate important information, such as product updates, company news, or event invitations, to customers and subscribers.
Video and Photo

Goals:

  • Showcase the hotel’s unique features, rooms, and facilities available at the hotel, such as the pool, gym, spa, and restaurants.

  • Create an emotional connection with viewers by showing people enjoying the hotel’s amenities and services, and by highlighting the experiences that guests can have while staying there.

  • Communicate the hotel’s brand identity and personality, such as its style, vibe, and values to drive bookings by inspiring potential guests to choose the hotel for their next trip.