Marco Polo Beach Resort

Goals:

• Showcase the amenities, features, and services that are available to guests.
• Offer special deals and promotions, such as discounts for longer stays, seasonal packages, and loyalty programs increasing online reservations over 17%. 
• Develop a simple and efficient booking process.
• Highlight the location of the hotel and nearby attractions, such as beaches, parks, and tourist destinations.
• Establish the hotel’s credibility and reputation through customer reviews.
• Optimization for all devices, including desktops, laptops, tablets, and smartphones, to ensure a consistent user experience across all platforms.
• Attract more potential guests from Search Engines and increase the chances of converting them into loyal customers.

Goals:

• Increase brand awareness by allowing the hotel reach a wider audience and increase the engagement over 300% using Facebook and Instagram paid ads.
• Engage with customers and respond to feedback, comments, and questions.
• Drive traffic to the hotel’s website, leading to increased sales and revenue.
• Build stronger relationships and foster greater customer loyalty.
• Provide valuable insights into customer behavior, preferences, and opinions for product development strategies.
• Improve a company’s reputation, by responding to negative feedback and addressing customer concerns

Goals:

• Develop a visual identity that distinguishes the hotel from its competitors and helps customers identify and remember it and developing promotional materials that communicate the hotel’s features, amenities, and services to potential customers.

• Creating informational materials such as brochures, menus, coupons, maps, in-room information packets that provide guests with important information about the hotel and its surroundings.